We held a very successful event with guest speaker Penny Haslam.
A business journalist and professional speaker, Penny was recently awarded Speaker of the Year 2016 by the UK’s trade body for the speaking industry, the PSA. She coaches individuals who want to raise their profile and is a media trainer. Her career in broadcasting spans 20 years, during which time she has presented the business news on BBC Breakfast, the News Channel, and has been a regular presenter on Radio 5 Live. She’s also fronted two Panorama investigations and reported for The One Show.
Penny’s talk was extremely relevant and powerful. She described the steps we, as business owners, should take in order to be seen as the ‘go to’ EXPERTS in our specific fields. Penny demonstrated how this is a powerful way to court the media and ultimately become a trusted expert when required.
Although I have been involved in quite a bit of media over the years, Penny’s talk has given me a new focus to remain a trusted expert in the financial services sector.
We hope that Penny will run a series of workshops for our members to take this to the next stage and get in practice.